The Tennessean is reporting that the Gibson Guitar Corporation is changing it’s name to Gibson Brands. Personally I think they should have chosen a name that pays better respect to the rich tradition that this music instrument icon has enjoyed for over 120 years. I would have thought that they would have opted for a shorter more elegant name.
“Gibson®” should have been the obvious choice as the logo to the left illustrates. Simple, elegant, and already well established in the music industry.
The companies bought up by Gibson could simply add something like “A Gibson® Company” somewhere around their logos to establish the connection between the various non-guitar related entities and the parent. Maybe I’m just an old fashioned traditionalist. That being said when tradition is part of your identity one shouldn’t go screwing with it now.
Curiously when I ran across this news article I quickly navigated over to the Gibson website and found no mention of the change as of the time of this posting.
I for one hope this is erroneous journalism by the Tennessean. If this proves to be accurate I sure hope we don’t start seeing “Gibson Brands” for the logo inlay on any headstock.
What are your thoughts? Comment below!